Four On-Hold Message Rookie Mistakes!

 

Creating an On-Hold Marketing message that effectively engages and informs your callers is crucial for maintaining a professional image and maximizing your marketing potential. Getting started on the right foot is the key to getting the most out of a message that entertains, educates and most importantly gets callers to engage with you. Here are four common rookie mistakes to avoid:

Choosing the Wrong Voice Talent

Not considering the demographics of your typical callers when choosing the voice is a mistake you cannot afford to make. Different demographics may respond better to different types of voices. For example, a younger audience might prefer a more energetic and relatable voice, while an older audience might appreciate a more calm and reassuring tone.  The Solution? Analyze your caller demographics and choose a voice that resonates with them. This helps ensure the message is on point and enhances the caller’s experience.

Four Rookie MistakesOverloading with Information

Bombarding callers with too much information or messages that are too long and wordy is one of the most common on-hold rookie mistakes. An overwhelming amount of information can confuse and frustrate callers, causing them to lose interest or “zone-out” and miss the key points of your message. The Solution? Prioritize your messages. Focus on the most important and relevant information. Use concise and clear language. Consider rotating messages periodically or use a combination of Male and Female voices in the production to keep the content fresh and manageable.

Ignoring the Caller’s Experience

Not considering the caller’s perspective and experience while on hold could severely hurt the success of your message. Callers are often already frustrated by being put on hold. A poor on-hold experience can exacerbate their frustration, potentially leading to negative feelings toward your company. The Solution?  Think about the caller’s experience. Use pleasant background music, ensure messages are spaced out with adequate breaks, and keep the overall hold time as short as possible. Regularly review and update your on-hold content to ensure it remains relevant and engaging.

Four Rookie MistakesLack of Calls to Action

Not including clear and compelling calls to action in your on-hold messages.  An on-hold message is the opportunity to drive specific actions, whether it’s visiting your website, learning about new products and promotions, signing up for a newsletter or directing callers to the right people that will help them. The Solution?  Incorporate clear and direct calls to action. Tell callers exactly what you want them to do and make it easy for them to follow through. For example, “Visit our website at www.example.com for more information” or “Ask a representative to find out about this special offer.”

By avoiding these four on-hold rookie mistakes, you can create on-hold marketing messages that not only keep your callers engaged but also enhance their overall experience with your brand and your company. Not to worry. Our scriptwriters are here to help you create the On-Hold message that will work best and achieve your goals. Contact us today and let us help you create a mistake free message that will work for you!

 

“Mistakes are part of the dues one pays for a full life.”-Sophia Loren

 

 

“Four On-Hold Message Rookie Mistakes!”-Copyright 2024- On-Hold Marketing Inc

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