The greatest pleasures we experience in life, wherever we go, whatever we do, always involve music.
Add a positive note to hold time and increase the success of your business! Professional audio does so much more than filling silence, eliminating static, or avoiding competitor ads – it can minimize caller frustration and provide a mood-enhancing boost to customers
Music can either be the perfect finishing touch to an on-hold production, or a distraction that irritates your callers.
A pleasant music piece can raise the listener’s spirits making hold times seem much shorter. On the other hand, the default, repetitive songs that may have been pre-installed on your VoIP system can be the perfect recipe for an annoyed caller.
At On-Hold Marketing we understand the importance of music and ensure your callers will enjoy real music. Music that’s right for the unique needs of your business – music that’s affordable and legal.
On-Hold Marketing boasts an incredible archive of literally hundreds of different music pieces with a wide variety of genres to choose from, each conveying a different style or mood.
Music has the ability to affect our mood and behaviour, so it is important to choose a piece that fits your brand and caters to your most frequent caller profile.
If your callers are a diverse group, a selection that is pleasing and neutral is a great choice. If your demographic is more focused, find the music that speaks to that group.
We realize that picking the ideal tune is tough. Your writer will be happy to help with this decision. We can suggest several pieces that fit with the tone and feel of your script.
“We are so fortunate to have found you guys and we are beyond excited about the promptness and professionalism you have shown to us. Thank you again On-Hold Marketing for helping us amp up our on-hold recording for our customers!”
Same script, same voice – see how music can make a difference and influence your brand's perception
Classical music is known for affecting cognitive processing abilities as well as calming your caller’s inner turmoil.
With its syncopated rhythms, jazz music can be very upbeat and conversational. Send out good vibes with this music.
Contemporary songs can be very stress releasing and provide positivity. It’s the perfect choice for calming your callers.
Country music is best known for great storytelling, empathy, and a beat that could leave your callers tapping their toes.
You may not be aware, but all recorded sound, even when being played on your hold line, is subject to copyright law. The rules are a confusing patchwork of copyright laws requiring separate licensing and royalty arrangements.
This is why you rarely hear Eminem, the Beatles, Patsy Cline or any other recognizable songs while you wait on hold. The same rules apply if you plan to have your callers listen to a favourite radio station or a music piece you’ve downloaded from the Internet.
Using licensed music on your hold line is both legal and ethical. Doing so supports the songwriters and composers who create the music as well as the performers, musicians, and sound engineers.
Gaining the rights to use any type of music can be complicated, frustrating and expensive. If you have not acquired the necessary licensing, you can face significant fines and more.
All music from On-Hold Marketing is fully licensed. That means that as long as your account is in good standing, you can relax knowing that your music is 100% legal to use on your hold lines.
Avoid the worry of playing unlicensed music which may result in major fines. Subscribe to On-Hold Marketing and we take care of EVERYTHING!
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