When customers call your company and are put on hold, have you ever thought about what they hear? Hopefully…not a mono-tone beeping sound, and above all else, definitely not a radio ad featuring your biggest competitor.
Wouldn’t you like them to hear a warm, professional sounding message that peaks their interest and gives them important snippets of information about your company?
Maybe your business hours and location, a quick overview about the services you offer, or those special products or programs that you think may be of interest to your listener. Does your company run several promotions throughout the year? Do you partake in fundraising ventures? Do your services change with the seasons? Are you relocating, expanding, renovating…or perhaps all three? These are things you definitely want your customers to know about.
Of course, you should also include some pleasantries to let your listeners know that you value the fact that they’ve called your company and that you appreciate their patience while holding. Depending on demographics, you may even wish to have your message recorded in more than one language. Or perhaps you may want to engage your listeners with snippets of trivia or product news. And don’t forget to incorporate music throughout the message. It’s also a great opportunity to direct them to take action, such as signing up for your newsletter or connecting with you on social media, or maybe invite them to leave a review on your website.
In those few seconds you need to put your caller on hold, you can accomplish so much, by turning silence, radio static or beeping on your hold-line into a budget-friendly marketing tool. The best time to start…is right now. We will be happy to get you started on your professional on-hold message for your company. Contact us for a free sample and quote
“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy