At On-Hold Marketing, we hear this question a lot. But sometimes, we also wish we heard it more often.
Short answer: No, unless you want to!
We recognize that not everyone is a strong writer/editor…but we’ve built together the perfect team of copywriters/editors to do all the work for you. It begins with a brainstorming session between you and one of our copywriters. We take this time to get to know your company, its services and/or product offerings, upcoming promotions or specials, as well as other important things such as target audience, style or language preferences.
It is our job to learn as much as we can about your company, so that we can properly portray it and represent it in a way that informs your clientele about your business and what you’ve got to offer them. We’ll promote the features of your business that are important to you in a way that makes your company sound unique and stand out from everyone else! And, we’ll ensure the script is written in a manner that will really “wow” whoever is on-hold.
Our copywriters have over 50 years of combined experience. In this ever-changing world of marketing and advertising, we’ve come across the gamut of different styles and trends; in fact, we’re continuously encountering so many different types of companies and industries, that there’s a good chance we already know quite a bit about what your company has to offer and what the best approach is to peak interest.
So sit back, relax, and let us be the official copywriter for your company’s hold line messages.
But hey, you know your company best and we respect that too. If you think you’ve got a better grasp on what you’d like said On-Hold, or even have your own marketing team taking care of that, we’d be happy to work with them too! Read our article https://www.onhold.on.ca/new-ideas-onhold-script/ to get new ideas for your on-hold script.
“The most difficult and complicated part of the writing process is the beginning.” – A. B. Yehoshua