As the crisp air of autumn rolls in, Fall is the perfect time to refresh your on-hold marketing message. While most businesses focus on updating their websites or social media for the season, many overlook the importance of keeping their on-hold messaging current and engaging. Your on-hold message is a direct line to your customers, and an updated, creative approach can enhance their experience, make your brand memorable, and even boost sales. Here are 4 fall On-Hold message freshen-ups to change your message for the autumn season with style.
Incorporate Seasonal Promotions and Offers
Fall is a time of change, and for many businesses, it’s also a time for sales and promotions. Whether it’s a back-to-school sale, a Halloween special, or early-bird discounts for the holiday season, use your on-hold message to highlight these seasonal deals. Make the promotions time-sensitive to create a sense of urgency and encourage customers to act quickly.
For example: “Fall into savings with our limited-time 20% off sale on all fall essentials. Stay on the line to learn more or visit our website to shop now!”
This approach not only informs customers of current promotions but also keeps them engaged while they wait. By dynamically updating your on-hold message with new offers and seasonal deals, you ensure that it remains fresh and relevant.
Tell a Fall Brand Story
Storytelling is a powerful tool in marketing, and fall provides a rich backdrop for crafting engaging narratives. Use your on-hold message to share a fall-themed story related to your brand or business. For instance, if you own a coffee shop, you might share the story of how your new pumpkin spice latte was created, or why your seasonal pastries are made with locally-sourced autumn ingredients.
For Example: “Did you know our famous pumpkin spice menu was inspired by a trip to a local pumpkin patch? We carefully selected the best pumpkins and spices to create flavours that perfectly capture the essence of fall.”
By sharing a story, you humanize your brand, build an emotional connection with customers, and provide a pleasant distraction from the wait time. It can also make your business more memorable, which is essential in this competitive market.
Fall-Themed Soundscapes
The sounds of fall—crunching leaves, crackling fires, soft winds—evoke a sense of comfort and nostalgia. Consider integrating a fall-themed soundscape into your on-hold message to create a more immersive experience. This can be a subtle background sound that plays alongside your standard messaging or a full-blown auditory experience that transports your customers to a cozy fall scene.
For example: A spa might use gentle rain sounds and distant thunder to create a calming atmosphere, while a retail store might opt for the sounds of leaves crunching underfoot and light, upbeat music to energize their audience. Pair these sounds with messages that reflect your brand’s tone, and you have an engaging on-hold experience that aligns with the season.
This creative approach creates a good feeling atmosphere for customers, making them feel more connected to your brand and in turn, more willing to stay on the line.
Useful Fall Tips and Advice
Offering value to your customers is always a good strategy, and your on-hold message is a prime opportunity to provide helpful, season-specific tips and advice. Tailor the content to align with your business and the needs of your customers.
For Example: “While you wait, here’s a quick tip: Did you know that cleaning your gutters before the first frost can prevent ice dams and costly damage? Visit our store for everything you need to get your home ready for winter!”
By sharing useful, actionable advice, you position your brand as a helpful resource, build trust with your customers, and keep them engaged during their wait. It also subtly reinforces the idea that your business is knowledgeable, timely and cares about its customers’ needs.
Updating your on-hold marketing message for fall is more than just a seasonal refresh—it’s an opportunity to connect with your customers in meaningful, creative ways. So, as the leaves change colour, make sure your on-hold message evolves too! Contact us today to incorporate these great ideas, or for other great ways to help your message breeze into the fall season!
“Life and business are like the changing seasons. You cannot change the seasons, but you can change yourself. Therein lies the opportunity to live an extraordinary life, the opportunity to change yourself.”– Jim Rohn
“4 Fall On-Hold Message Freshen-Ups!”-Copyright 2024-On-Hold Marketing Inc.