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Ever had a caller say, “Wow, I actually enjoyed being on hold!”? No? Well, that’s about to change. Your on hold message script isn’t just dead air waiting to be filled – it’s prime real estate for building relationships, one hold button at a time.

When Silence Isn’t Golden

Picture this: A potential customer calls, eager to do business. Then it happens – they need to hold. In that moment, your message script either becomes your best salesperson or your fastest way to lose a lead. Those precious minutes can feel like an eternity of elevator music, or they can be your brand’s spotlight moment.

The “Aha!” Moments That Convert

Sure, you could stick with the classics: “Your call is important to us” (Said every business ever) “Please continue to hold” (As if they had a choice) “We’ll be with you shortly” (Define ‘shortly’…)

Or… you could transform waiting time into winning time with messages that:

1. Share success stories that build trust
2. Offer insider tips your callers actually want
3. Highlight solutions to common problems
4. Sprinkle in time-sensitive offers that create urgency

The Science of Keeping Callers Hooked

Did you know? The average caller decides whether to hang up or stay on hold within the first 30 seconds. But here’s the kicker – with engaging content, they’ll happily wait up to 3 minutes longer. That’s 3 extra minutes to turn a potential hang-up into a definite sale.

Crafting Messages That Stick

The secret sauce to an irresistible script:

• Open with a hook that grabs attention
• Share valuable insights that reward waiting
• Include clear calls to action
• Keep it conversational and authentic
• Update regularly to stay relevant

Beyond the Basics

Think of your on hold message script as a mini-podcast about your business. Each segment should:

• Solve a problem
• Share an insight
• Offer value
• Build excitement
• Lead to action

The ROI You Can’t Ignore

Consider this: Every caller on hold is a captive audience who CHOSE to contact you. They’re literally waiting to hear what you have to say. Miss this opportunity, and you might as well be sending them straight to your competition.

Transform Your Hold Time Today

At On-Hold Marketing Inc., we don’t just write scripts – we craft experiences that turn waiting time into winning time. Our team of creative writers and voice artists can help you:

• Develop engaging content that connects
• Choose the perfect voice for your brand
• Create a professional sound that sells
• Keep your message fresh and effective

Visit our studio in Markham, ON, or call us to discover how we can transform your caller experience. Because in the world of business, every second counts – even the ones on hold.

P.S. Do you think a basic “please hold” message is enough? So does your competition. Let’s show them both who’s boss.