You Can Do Better Than “Your Call is Important to Us”!

In the world of on-hold messaging, few phrases elicit more eye rolls and sighs of frustration than the infamous line: “Your call is important to us.” It’s become the hallmark of automated phone systems and can make wait times that seem endless. This overused and generic phrase leave those in the hold queue feeling undervalued and unimportant, wondering if their concerns truly matter to the company on the other end of the line.

Businesses can replace this tired and overused cliché with something more meaningful and something that genuinely conveys appreciation and care for their customers, and that works in a positive way for both parties. Believe us when we say,” you can do better than “Your call is important to us”!

Here are some beneficial alternatives that the scriptwriters at On-Hold Marketing Inc. suggest to replace “Your call is important to us” and why they matter:

Stick Out from the Crowd with your Custom Business Audio Solutions!“Thank you for reaching out to us.”

This simple expression immediately acknowledges the customer’s effort in contacting the company. It sets a tone of gratitude and openness, signaling that their communication is valued.

“We’re here to assist you.”

Rather than just stating importance, this phrase conveys active support. It reassures customers that help is available and that their needs will be addressed promptly and efficiently.

“We understand your time is valuable.”

Acknowledging the customer’s time is crucial. This phrase shows empathy and respect for their busy schedules, promising to make the interaction as swift and productive as possible and also makes a personal connection by recognizing the value of their minutes spent on-hold.

You Can Do Better Than "Your Call is Important to Us"!“Let’s work together to resolve this.”

Collaboration is key in effective customer service. By framing the interaction as a partnership, this phrase fosters a sense of teamwork and mutual respect between the customer and the company.

“Your feedback is essential to us.”

Highlighting the importance of customer input encourages transparency and demonstrates a commitment to continuous improvement. It invites customers to share their thoughts and concerns, fostering a culture of feedback and communication.

These alternatives aren’t just about finding different words to say; they’re about cultivating a genuine connection with callers. In a world where automated systems and scripted responses often dominate customer interactions, authenticity stands out. Someone taking the time to make contact with a company with a call craves a real human connection and a meaningful engagement with the businesses they support.

By choosing language that reflects empathy, gratitude, and a willingness to listen, companies can transform the customer experience from one of frustration to one of satisfaction and loyalty. After all, it’s not just about saying the right words—it’s about showing callers, loyal customers and potential clients that they truly matter.  Contact us today, and let our scriptwriters help you retire this tired phrase, enhance the caller experience, and contribute to the overall success of your business by crafting an on-hold message or customised greeting that is perfect for your company!


Quality is more important than quantity. One home run is much better than two doubles.

-Steve Jobs



“You Can Do Better Than “Your Call is Important to Us”!”-Copyright 2024-On-Hold Marketing Inc.

Add some life to your phone system

We can help you add some professionalism to your auto-attendant system or better market your special offers to callers who are waiting on-hold.

Get a Quote

or call 1-888-466-4653