It matters how you write it…in every form of media from flyers and e-mails to text messages, Facebook, blogs, Twitter and the list keeps growing.
In the ‘old days’ writing, it right in business was the job of a secretary. This was a specialized profession with an education in the art of clear, concise business language. Today, this job has often been transferred to every individual in an organization. Correspondence can be sent without scrutiny at the speed of a key-stroke. The potential of damaging the credibility of both the individual and the company they represent is ever-present.
Have you considered providing your staff with a simple “how-to”? If that seems too involved, you should consider having stock literature that’s been professionally proofed.
Although attitudes have become more casual, never underestimate the impact of correct language as a business tool. Impressions are formed about your business from your website to your advertising media, to your employees’ blogs and e-mails.
At On-Hold Marketing we are fortunate to have writers trained in fundamental writing skills. Skills that include planning, writing in a correct and courteous way, editing and proofing. In fact, they’ve created “the perfect paragraphs” (saved as individual files) for every application. That means the rest of our team has a readily available template to use for effective communication.
One piece of advice our writers offer: keep it short and simple. This applies to our on-hold scripts as well as to business correspondence. With the right words, you can say the same thing in less time so you don’t bore or overwhelm your audience. After all, making a sale comes down to convincing your prospect that your product or service will provide the solution to their challenge. You need to give them confidence that you will carry out your promises. And, one of the best ways to do that, is by making a professional impression.
Write it right… and don’t blow your only shot at making a solid first impression.
Learn more about writing, with this article ‘Learning the Right Way to Write‘.
“Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.” – Paulo Coelho