In the dynamic world of business, communication is key. Every interaction with a customer, whether it’s on your website, in person, or over the phone, is an opportunity to showcase the strengths and values of your company. One often-overlooked aspect of business communication is the on-hold message customers hear when they are waiting on the phone. A well-crafted on-hold message can be a powerful tool for conveying valuable information about your business. So most importantly, with professional business audio, too much information is not enough; make the most of your on-hold messages!
Celebrate Your Achievements
If your business has received awards for excellence in your industry, don’t keep it a secret. Include information about these accolades in your on-hold message. Whether it’s being recognized for outstanding customer service or winning industry-specific awards, showcasing your achievements instills confidence in your customers and sets you apart from the competition.
Endorsements
Customer endorsements and testimonials are powerful tools. Include snippets of positive feedback in your on-hold message to build trust with your callers. When potential customers hear real voices praising your products or services, it adds authenticity and credibility to your business.
Share Positive Experiences
Similar to endorsements, positive reviews from reputable sources can be incorporated into your on-hold message. Highlight any positive mentions in the media, online publications, or review sites. This not only boosts your credibility, but also provides valuable information to customers while they wait.
Words of Wisdom
Include inspiring or insightful quotes related to your industry or business philosophy. These quotes can be from industry leaders, famous personalities, or even your own team members. A well-chosen quote can resonate with callers and leave a lasting impression.
Introduce Your Team
Your employees are the backbone of your business. Take the opportunity to introduce key team members, highlighting their skills and experience. This not only humanizes your company, but also reinforces the expertise behind your products or services.
Showcase Professionalism
If your team members hold relevant certifications or qualifications, share this information in your on-hold message. It reinforces the professionalism of your staff and adds another layer of trust for your callers.
Cater to Informed Customers
For businesses with technically complex products or services, providing brief technical information can be valuable. Assure your customers that you understand their needs and have the expertise to address them. However, keep it concise to avoid overwhelming your audience.
Crafting a Comprehensive On-Hold Experience
Every detail matters and your on-hold message is no exception. By incorporating details about awards, endorsements, reviews, quotes, employee skills, employee credentials, and technical information, you create a comprehensive on-hold experience that informs, reassures, and engages your callers. Remember, too much information is not enough when it comes to professional business audio! Use your on-hold message as a strategic tool to communicate the strengths and values that make your business unique. In doing so, you not only enhance the customer experience, but also create a lasting impression that contributes to the overall success of your business.
“As a general rule, the most successful man in life is the man who has the best information.”-Benjamin Disraeli
“With Professional Business Audio, Too Much Information is Not Enough!”-copyright 2024- On-Hold Marketing Inc.