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Why IVR is Important to Your Business

posted by onhold in "Tips & Info"
October 15, 2019
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Why a Professional IVR is an Important Tool for Your Business Success

Office worker on the phone

Do you find that calls to your office get transferred to the wrong people or agents? Do your agents get swamped by calls because they have to collect account numbers, account details, and other pieces of information before they can service the customer?  Do you feel like you need some extra help in screening and routing your calls? One way to solve these problems is by taking full advantage of your IVR (or VoIP) system.


IVR stands for Interactive Voice Response. Small businesses may have a simpler version…your run-of-the-mill “voicemail”, which can provide anything from a professional greeting to a rather extensive menu of options, depending on your system.

IVR is a type of Telephony menu-driven technology that is able to read a combination of both touch-tone and customer voice input. IVR systems can give customers access to a database of information, or they can be used to identify, segment, and route callers to the person or agent within your team who is most appropriate and relevant for your customer. Whatever features work best for your business, programmed correctly and voiced professionally, your IVR is sure to be a great solution for a positive caller experience.


Here are some more reasons why your business should use a professionally recorded IVR system or voicemail greeting together with an informative message/music program for callers to enjoy when they do need to wait on-hold:

Automated Menus allow the customer to help themselves. When your caller simply needs to know company office hours or other basic pieces of information, IVRs can help automate those mundane tasks without the customer ever having to speak to an agent, allowing them to quickly and conveniently solve their own problem or answer their own query. Of course, for best customer service, be sure to also offer access to a live person when questions need personal attention.

Professionally scripted and recorded IVRs exude an air of competence, efficiency and expert customer service. If you’re a small business…IVRs / auto-attendant menus make your company seem bigger than it actually is, and they provide a courteous, professional greeting without fail every time a customer calls.

IVRs increase agent efficiency for larger businesses. Because calls are routed directly, there is a lesser chance that they will be transferred to the incorrect department, agent or person, or placed on endless hold while reception calls a superior for help.

IVRs can streamline your customer service procedures, reduce your cost per minute for service calls, help your customers while your agents are busy, and give your customers a reason to stay on the line.

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Does your business need a professionally recorded IVR menu? On-Hold Marketing can provide you with expertly-crafted Professional Business Audio. Give us a call at 1-888-466-4653 or contact us online.

– Ursula


Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.” – Bill Gates