VoIP Default Music is Hurting Your Business!

VoIP Default Music is Hurting Your Business!


VoIP technology has revolutionized the way businesses communicate. It’s cost-effective, efficient, and most systems supply free default music for the hold line. While free music might seem like a bonus, it can actually have a significant impact on your business’s ability to retain customers. Here are four reasons VOIP default music is hurting your business:


Poor Quality

Default VoIP hold music is often subpar in quality, with little substance, and can be grating on the ears. Music on-hold makes a big impression on customers, and poor quality music makes a business appear unprofessional, outdated, and inconsiderate to the person on hold.


Short Durations Get Repetitive

Default music is typically a short loop that repeats endlessly. When customers are placed on hold for an extended period, it becomes extremely frustrating. The repetition of default music makes callers feel trapped, and by the time their call is taken, their patience has lowered and their irritability has increased. Happy callers equal great customers!


Default Music

Lack of Originality

Your business isn’t generic, and your hold music shouldn’t be either! Default VoIP music lacks character, does nothing to enhance your brand or convey your business’s unique identity. When custom messages and quality music are added to the hold line, it becomes an opportunity to stand out from your competitors and make a positive impression on callers.


Wasting Valuable Time

The hold line is a marketing opportunity! When callers are waiting, they are a guaranteed audience for important information and business promotions. Default music does not provide any value to customers, and wastes time that could be used to generate sales and retain customers for future business.


Every detail counts in today’s competitive business environment, and while VoIP technology can be beneficial, default hold music does more harm than good. With On-Hold Marketing, high quality music and custom messaging is not only affordable, it improves customer experience and opens up marketing opportunities that otherwise would be wasted. Contact us today, and let your hold line do the work for you.


“The world accommodates you for fitting in, but only rewards you for standing out.”
― Matshona Dhliwayo


“VOIP Default Music Is Hurting Your Business!”-Copyright 2023-On Hold Marketing Inc.

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