Using On-Hold Messages to Rise Above the Competition!
In this growing economy, it is more important than ever for your business to stand out from the crowd. There is a world of resources at our fingertips, and with the touch of a button, customers can get access to the products and services they need in an instant. Because of this, it is best practice to take advantage of accessible and affordable marketing strategies, such as your phone’s hold line!
A welcoming and informative On-Hold message helps keep customers engaged and aware of your business’s products and services. Yet many business owners are not using their phone’s hold line as the marketing opportunity it is.
A custom On-Hold message can help you stand out from the crowd and rise above the competition. It lets callers feel welcome, engaged, and informed about the products and services you offer. Over time, these experiences keep the customer coming back, rather than turning to a different business for the products and services they need.
Appealing to our callers
Just letting the caller know that you appreciate their time can make being on hold more bearable. A custom hold message with a friendly voice announcer not only makes your business look professional, it lets the caller know that you are dedicated to providing great customer service.
When it comes to customer relationships, each interaction with your business will determine if a customer wants to use your products or services again. Ensuring the caller is welcome with a friendly on hold message will keep them coming back.
Engaging customers with your business
Nobody wants to be on hold. The generic music, beeping sounds, or silence that many businesses play on their phones make the process of waiting exhausting and can lead to increased hang-ups. A professional On-Hold message keeps callers engaged and informed about your business while they wait to speak to a representative. Showing that your business has put in the effort to make the wait time less frustrating tells customers that you respect them, which will lead to them contacting you more in the future.
Promote sales, products, and services
Using time spent on hold to inform customers about your business’s products and services will put you a step above the competition. Waiting to speak to a representative is now an opportunity to learn about new products available, or to share promotional sales that customers might not otherwise be aware of.
Making use of the inevitable
When it is busy, there is no avoiding it: callers have to be put on hold. Creating a customOn-Hold message turns an inevitable experience into one that has benefits for both businesses and customers. Callers are less likely to hang up when they are interested in what they hear and your business is able to share valuable information with them while they wait.
Business becomes streamlined
When the caller gets through to a representative, they now know a bit more about the business than they did before they called. An On-Hold message that includes information such as operating hours, products and services available, and important updates can answer questions callers have before they even speak to a team member. When you come back to the line, they can focus on asking specific questions, saving them time and leading to a better overall experience.
With it being so easy to get the products and services customers need in an instant, it is important to take advantage of every opportunity to stand out. Your hold line can be the key to rising above the competition and increasing customer retention.
Let On-Hold Marketing help you create a hold line message that keeps your business flowing. Give us a call today at 888-466-4653. Or email customerservice@onhold.on.ca.
“The ability to learn faster than your competitors may be the only sustainable competitive advantage.” -Arie de Geus, Shell Oil