The telephone hold line can be an effective marketing tool that boosts sales. What happens at your business when you have to put callers on hold? Is there a black hole of silence? A beep that is infinitely annoying? Radio static? Or maybe a tinny tune that repeats over and over? What would you want to hear and how long would you wait? Go ahead, call your business and ask reception to put you on hold.
If there is absolutely nothing…
- Take this test: set the alarm on your smartphone for 30 seconds…then do nothing until it goes off. Did you nod off? Were you tempted to opt out early?
If there is a beep…
- How do you feel? Agitated? Frustrated? Like it’s a complete waste of your time?
You can see how it just takes a few seconds waiting on-hold for a caller to choose to wait for you to get back to them…or…hang up and go to the next company listed in their online search.
Once you consider the alternatives (radio, silence, beep, repetitive music) you’ll be convinced that On-Hold Marketing is the better choice! Improve the quality of your customers’ telephone experience and take advantage of a valuable marketing opportunity at the same time. Whether you own a small family business or are in charge of marketing and customer service at a large corporation turning wasted time into productive marketing time is a smart business decision!
On-Hold Marketing offers a sound solution – one of the most inexpensive marketing tools available. It takes virtually no time on your part, gives callers valuable information, lets them know about your products and services, and best of all…it creates a positive caller experience, so your callers know they’ve called a reputable business that values their time and is eager to provide excellent customer service.
Not sure what you’d say? Where to find licensed music? What kind of voice would suit your business? Not to worry – our service package includes effective script writing and a choice of excellent music and professional talent … all for less than you’d expect.
Contact us today and let your hold line work for you as soon as tomorrow!!
“The best marketing doesn’t feel like marketing.” – Tom Fishburne