With spring in the air, your marketing team has likely sprinkled your sales strategies with fresh promotions in an effort to reap the full benefits of the season. Make sure they did not overlook one very important marketing media: your on-hold program. Today’s marketplace mandates that businesses not only offer quality products and services, but that customers experience value at every touch point…and that includes your phone system. If you subscribe to On-Hold Marketing, a fresh new spring message is likely included, so contact your scriptwriter today. Looking for content ideas? Read on.
Unfortunately, if you don’t have a current on-hold program, chances are you’re subjecting callers to silence, beep, repetitive “music” or a stale outdated recording. And we all know that that’s neither going to attract repeat customers, net high-quality referrals, nor keep callers engaged. Contact us today and take advantage of one of the most cost effective ways to impress your customers.
Splash some value into your marketing messages
Your hold line is the perfect opportunity to sow the seeds for repeat callers and increased sales. Customers are looking to do business with people they know, like, and trust. Creating value-added “how to” content is a subtle sales strategy that is perfectly suited to your on-hold message. It doesn’t matter what type of business you’re in, if you share ideas to enhance the experience of using your products and/or services, callers will remember and appreciate your business. Another approach is to provide ideas that explain how your products and services can save money, make life easier, or save time.
Add messages to re-enforce spring promotions
Think a spring fling is a bit pre-mature in light of the current business climate? Consumers have been dealing with winter, cabin fever and uncertainties for months. So spring is a welcome reprieve and a time for a full refresh in people’s lifestyles. New promotions advertised on your hold line not only trigger purchases but also enhance your caller experience.
And, despite the uncertainty of the pandemic, with vaccinations underway indicators point favourably for growth to return at a fast clip in the second half of 2021. We’ve moved from the age of technology to the age of customer experience. Consumers are quick to switch brands if a company doesn’t speak to their needs. So it goes without saying that if you cater to your callers now, when the economy improves you’ll reap the benefits of loyal customers.
Clean away the cobwebs of old, tired marketing campaigns
Spring is a banner time to incorporate the idea of a new start and to infuse new energy into your brand. Spring cleaning is a metaphor for positive change and making things new. So let our writers refresh your on-hold marketing messages and maybe include a new feature or product offering to go along with the spirit of renewal. Harnessing springtime emotion can be a very impactful way to achieve business goals. Let us help you take advantage of the full potential of your phone system.
“Spring is the time of plans and projects.” ― Leo Tolstoy
Spring sales strategies for your hold line ! – copyright – On-Hold Marketing Inc. 2021