The world of Social Media is constantly evolving, perhaps even at a more rapid pace than ever before. Product awareness, product support and product reviews are all part-and- parcel of the social media marketing experience, and when it’s done right, social media can turn customers into enthusiastic advocates selling on your behalf. The truth of the matter is that these days if you own a business, you need to be on social. Chances are, the competition is…and if you’re not, they’ll be the ones running to bank while you’re left choking on their dust. That being said, here are five social trends to look out for in 2017:
Chatbots: Chatbots are one of the most important social media marketing trends to look for in 2017. Why? Because they know how to engage with people and they can answer questions. Powered by artificial intelligence, chatbots can answer customer support questions, process payments, offer restaurant recommendations, transfer money and so much more. They are easy to use, easy to set-up and because most chatbots use messenger apps that are already on billions of phones around the world, the probability that your customers are already plugged in and ready to engage with your company’s bot, is quite high.
Augmented Reality: Augmented reality (AR), blends what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. You’ve already seen examples of it with Pokeman Go, and it’s been used in movies such as Ironman, Minority Report or Avatar. Augmented reality is also becoming the future of on-line shopping. For example, with the aid of augmented reality, you can actually see how a piece of furniture or other home decor would look in your living space or how make-up or clothing will look on you before purchasing. That means less guesswork for the consumer, and less product returns for the retailer. A win/win situation all around.
Virtual Reality: Virtual reality is another big buzzword in the world of social media. Virtual reality (VR) completely immerses users in an artificial world. GoPro, Facebook and Vtime are currently the big players in this field. Toms Shoes, Mercedes Benz, and Oreo are just a few examples of how brands are currently using VR to connect with their customers. Some businesses in the travel sector are also taking advantage of VR marketing. In 2015, Google introduced their Expeditions App – where teachers could take their students on immersive, virtual field trips around the world. It stands to say, that this platform definitely offers endless and exciting possibilities for future social networking and marketing. No matter what business you’re in, now is a good time to start considering how virtual reality may become part of your social media mix for the future.
More Live Video Streaming: Is your company camera-ready? While livestreaming is in no way a new concept, new technology has elevated it to new heights in popularity. From product launches to product demonstrations, the power of live streaming provides brands the opportunity to reach audiences like never before from a variety of platforms such as Facebook, twitter, YouTube and periscope, as well as through their own branded online sites. Viewers in turn can give their immediate feedback as an event is happening. Incorporating livestreaming as part of your social media marketing campaign is certainly worth exploring.
More Stories: Storytelling has been around since the beginning of time, and now more than ever marketers have good reason to get in on the Story telling action. You can pretty much showcase anything through social media stories now, such as “how-to” videos, live blogs, “behind the scenes” news, interviews, live entertainment, product reveals and more. Stories, which can be accessed through the Snapchat, Instagram and Facebook apps, allow you to create a sequence of pictures and short videos for your followers’ viewing pleasure, that are only visible for 24 hours. After that they disappear. Does it work? Absolutely! Which platform is best? We’ll leave that for you to explore.
Are you ready to get social but don’t have the time or resources to do it? Let On-hold Marketing’s Social Solutions team create and maintain your social media channels for you. We offer copywriting, graphic design, blogs and video production. Create – Share – Engage. Get more from social today….with On-hold Marketing Social Solutions! www.onhold.on.ca/social
Photo source: linkedIn.com, chatbotnewsdaily.com, augment.com, fossbytes.com, techinasia.com, jenga.fi, awgadvertising.com