Your website is an important business investment; use the marketing power of your On-Hold script to drive traffic to that investment. Take a look at an office desk and you will notice a few things. Of course your pencil and pen holder, a coffee cup, some paperwork and maybe one of those cool metal ball things that clack back and forth. Most importantly though, you will notice the two items essential to every office desk; your phone and your computer!
During an average workday, a worker’s focus will more than likely be split between these two members of the productivity arsenal. It makes total sense in this world of multi-tasking, that during a wait On-Hold, the caller will also be clicking away on that close-by PC. This is why hold time can also be important website time, increasing traffic and helping your site to rank higher in the ever-elusive SEO world!
Here are four things you need to mention in your on-hold message to get people to your site and generate that valuable traffic.
1. The Time Savers
The old business saying is true. Time is money. Anything that can save time and get someone the valuable information they need is as important as mentioning your address and hours. Do you have an online chat feature on your website? Perhaps a convenient contact form, or maybe a line card that a client can download? Have you developed an app that a client needs to download? Let callers on-hold know these features and conveniences are close at hand; help them increase their productivity.
2. Add Your Social Media Information Multiple Times
There is no better way for a client to get a better idea of what is happening at your business than having them check out your social media. Adding your social media information multiple times in your On-Hold script is a great way to drive callers to your current tweets and posts. After checking out some relevant and important information, not only will you generate some new “likes”, you will turn a caller into a follower.
One of the most important things when selecting a company to work with is the ease of doing business. This means getting the information you want in an easy and efficient manner. Mention that your website has an F.A.Q. or extensive Knowledge Base in your On-Hold script, so waiting callers can research any possible instant solutions or answers while they wait for a representative. This will lead to a client being more informed before a call is being attended to, making the call shorter, easier and less frustrating for not only the client but also the representative attending to their call.
4. Testimonials and Reviews
Confidence in any business is an affirmation to any current or potential client and an endorsement can make all the difference. As well as adding an impressive quote to your On-Hold script, you should point any callers to sites where they can find reviews or testimonials to convince them that they are in the right place and dealing with the right people. That Yelp or Google review could be the thing that solidifies their choice in your company all while they are waiting for the call to be picked up.
Using hold time to drive callers to your website makes good business sense. These two powerful marketing tools in harmony can create an experience that will make sure that you are providing customer information and service that’s second to none.
“These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark, founder of copyblogger.com