On-Hold Messaging

When done right, a longer wait on hold can actually feel shorter—and more satisfying—than a brief one in silence. That’s not a tech gimmick; that’s science. Think Disney’s queue psychology: people don’t mind waiting when …

It started with a missed opportunity—one that cost a regional law firm over $50,000 in lost business. The client called, got stuck in a maze of confusing prompts, and hung up. They never called back. …

You might not realize it, but your company’s first impression doesn’t always happen in a meeting or during a product demo. Sometimes, it happens when a potential client calls and gets put on hold. That …

Silence isn’t golden when your customers are on hold—it’s a missed branding opportunity. And generic elevator music? Even worse. Professional hold music is no longer a luxury. It’s a strategic marketing tool that shapes perception, …

You’re trying to book an appointment. You call a business. The phone rings—no answer. Then, finally, an automated voice kicks in: muffled, robotic, monotone. You press a number. It loops back. You hang up. This …

Let’s be honest. No one loves being put on hold. But what if we told you that being on hold could actually build trust, reduce frustration, and increase customer satisfaction—all before your team even picks …

Every minute a caller spends on hold without meaningful engagement can cost your business more than you think. In fact, each minute of silence on hold equals an average of $0.50 to $1 in lost …

You’ve been there. You dial a business you’re actually interested in, maybe ready to book a service, ask a question, or make a purchase—and then you’re placed on hold. First comes silence. Then, maybe some …

Every year, U.S. businesses lose an estimated $67 billion due to poor customer service—and yes, that includes what happens while your customers are on hold. For many companies, that silence (or worse, outdated music and …

There’s something quietly powerful about that first voice you hear when you call a business. It’s not always a person—it’s often a voice menu, a system prompt, or a branded greeting. This is your auto …

Nobody likes to be on hold. But here’s the twist marketers often overlook—on hold marketing works well. How much wait time do your customers spend in your phone system queue? That’s not dead air. It’s …