Audio for business phones has definitely come a long way, and we have encountered a great deal of change in our 30 plus years in the industry.
We have seen the comings and goings of loop tapes, cassettes, c.d.’s, tape carts, digital carts, memory cards, flash drives and countless different audio formats for on-hold and IVR messaging.
Now, with the prevalence of Voice over Internet Protocol (VoIP) and hosted phone platforms, the audio marketing game has evolved yet again.
Audio Marketing has become the new direction in optimizing your business phone to work extra hard. It plays an important role in showcasing your image and achieving your branding and marketing goals. With a VoIP phone system or hosted telephone platform, the tools for maximizing these aspects of your business have never been better or easier to implement.
How Audio Marketing can Help Businesses
Image improvement with audio marketing
In the world of marketing, your website may be the billboard for your company on the information highway, but most definitely, your phones are your front door. Who or what is answering that first call? A client’s first impression is based on this initial contact. Utilize the high-quality digital capabilities of a VoIP system to its full capacity with a professionally recorded menu. This will make navigating your options a breeze. Add an entertaining message with music when you have to put callers on-hold so your callers are happy to give your brand a 5-star Google review. Let On-Hold Marketing help optimize your phones for a positive caller experience.
One of the most significant benefits of audio marketing is educating callers while at the same time promoting your products and services. Silence is not beneficial to anyone in the situation of wait time. So, using your phone system to deliver promotional messages is an advantage for both caller and company. After all …“time is money”.
In a world of incredible competition, standing out from your competition is vital. Audio marketing gives you a unique opportunity to establish a specific personality or “brand” to your business. A professional voice that is consistent throughout all audio applications creates confidence and continuity. Your distinct voice, music, and scripting will set you apart and provide you with a sound that is unique and identifiable as your company. So why not get started now!
Target marketing made easy
Creating messaging that speaks to the caller profile can be the key to improved sales. Using the advanced tools of a VoIP system along with professional audio can simplify the call process by pinpointing a caller’s needs. For, example, this could include choosing the department they are looking for. Or it could list details on what a customer may need to have on hand to complete an order. An ACD can give directions and opening hours to free up a receptionist from repeating the information. A VoIP system could even customize On-Hold messages for each department. In fact, relaying any repetitive, promotional or educational information is easily achieved in the new wave of business phone technology.
Customer Experience is Most Important
We all know customer experience is paramount. In today’s world of easy-access competitors on a Google search, brands need to make the most of every advantage. Make your phone experience amazing in order to attract customers and maintain loyalty.
On-Hold Marketing would be pleased to assist you in your audio marketing campaign.
It’s true, we have seen the industry greatly shift over the years, but one thing will never change…the quality of our product and the way we serve our customers.
Our primary goal is to take our 30 plus years of experience in technology, professionalism, and creativity, and apply it to accommodate the evolving needs of our clients. We’re looking forward to serving you for the next 30 plus years.
Take a moment to browse through the products we offer or give us a call. We’d be happy to provide a sound solution for your business audio needs.
“As we evolve with the ever-changing audio marketing industry, we will always be dedicated to the foundation that built On Hold Marketing: quality, service, and value.” – Bill Coville, President, On-Hold Marketing Inc.