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On-Hold Advertising Boosts Efficiency at Medical Practices

posted by onhold in "On-Hold Marketing"
October 19, 2015
medicalsecretary

According to recent polls, Canadians are seeking healthcare providers more than ever before, and inbound calls to the medical office or group health practice is still the most preferred communication method. While your staff does their best to handle the volume of patients calling into your office, it is inevitable that patients have to be put on hold. It’s just the reality of doing business in a very busy practice.

Cartoon of man slamming the phone down

Studies show 80% of callers are placed on-hold, and 52% of those who wait in silence will hang-up within 30 seconds. Callers who wait with ‘music only’ terminate their call in less than 1 minute. With medical practices being so heavily phone reliant, you need to use your telephone as a marketing tool to engage your callers. This is where an on hold message is a simple, yet highly-targeted and effective advertising tool which has proven to keep callers engaged and holding on the line. Are you using telephone on hold time wisely?

 

Here are a few ways to convert on hold time to time that will benefit your practice:


  1. There’s nothing more important than new patient inquiries.

          Older lady on the phone

When prospective new patients call, they are also evaluating your practice, but the fact is you may be setting your staff up to fail. Prospective patients assume that the way they are treated on the phone is a good indication of how they will be treated in your office. Studies show 96% of marketing budgets are spent to get the phone to ring, yet only 4% is spent towards handling calls properly. Losing a new patient inquiry due to a poor on hold experience means your practice was just not primed and an opportunity was lost.

 

  1. Generate referrals from your best source, existing patients!

              hierarchy of referrals

Whether you are marketing savvy or not, just about anyone can easily figure out that your most valuable source for new patients is getting referrals from your existing ones. Use your on hold message as a friendly way to remind existing patients that their highest compliment to you is the trust and confidence they place in your practice by referring family, friends and co-workers.

 

  1. Reduce on hold waiting, use time efficiently.

           medical assistant on the phone

There are definitely some questions that callers ask your staff all the time. This causes long wait times for others. On hold messaging can answer those questions even before patients ask them, helping to reduce wait times. Everything from appointment scheduling, insurance procedures, medication refills and more can all be addressed in your on hold message. This saves time for both your staff and your patients.

On-Hold Marketing Company logo

Without medical on hold messaging, your patient call waiting time may be letting your healthcare brand down big time. On hold messaging fills your patient’s telephone wait time with exciting information about your practice, health education, and treatment recommendations in a compelling way that establishes and builds your patients relationships by creating a memorable service experience – a cornerstone of superior healthcare. Let On-Hold Marketing assist you with all your hold time advertising! It would be our pleasure.

  • Bill
'He who has health has hope,"

 

 

Photo source: partnershipforhealthcare.org, aimpersonnel.com, cliparthut.com. openplacement.com, freelancewriting.com, qoutesnsmiles.com