Many things bring people together… especially when the warmer weather comes back to Toronto…Good food, good drink, the Raptors in the playoffs, the start of a new season for the Jays, and my personal favourite – music.
You can’t deny the importance of music in our daily surroundings. Whether you’re cruising in your car and an awesome throwback starts playing on the radio, at the ACC and the Raptors take the court to the vibes of Drake, or you’re eating out with friends and one of you still hasn’t seen the latest Carpool Karaoke session with James Corden and Gwen Stefani…music brings people together.
Now…imagine complete silence in all those situations. How long would your daily commute be? How lacklustre would those games be? How awkward would those lulls in conversations be with friends? Unimaginable right?! Music can bring back memories, hype up a sold-out stadium, and so much more.
We know that silence is not always golden. We boast an incredible archive of literally – hundreds of different music pieces to play in the background while you have a customer on-hold. Silence on-hold can confuse the caller into believing you may have hung up on them, whereas music and a customized script written by our scriptwriters not only assures the caller that assistance is just moments away, but can answer questions they have or promote other products while they’re waiting.
Many people don’t realize this but playing the radio on the line could actually cost you significant fines and penalties from copyright enforcement organizations like SOCAN; you do not have the royalty or performance rights to play each piece in public…and your hold line is considered a public performance. To learn more about SOCAN, check out this resource article. Or, simply choose On-Hold Marketing’s music! It is 100% licensed so we’ve always got you covered.