Did you know that there are laws and regulations governing all music sources even when they are being played on your hold line? Do you know if your music on hold is legal and in compliance with SOCAN?
Do you have a favourite radio station? Have you recently purchased the latest and greatest music hits album? Are you planning on having your callers listen to either of these two options? There is a good chance that it may not be legal!
Maybe you’re having a friend create that perfect on-hold production for you. After all, surveys have shown that callers will hang up if they hear silence or that beeping in their ear. Statistics indicate that they likely won’t call back. Plus… what better way to advertise your business. But, is your friend using unlicensed music in the background? If so there is a good chance that your production may not be legal!
Playing music (regardless of the source) on your hold line is considered a performance and as such is governed by copyright laws. More details can be found at www.socan.ca, in Canada, or www.ascap.com in the US. Infringement of copyright laws may result in major penalties and fines as well as a potential audit.
Avoid the worry of playing music which may not be licensed; On-Hold Marketing would be happy to provide your company with custom messages made just for you and great music, all at a minimal cost and completely covered for all legalities!
Want to learn more about Socan and What They Do? Check out our article about them.
“Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything.” – Plato