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How Much Is an On Hold Message?

posted by Tony Asta in "Tips & Info"
September 25, 2017

There are so many variables…and so many prices. And most on-hold vendors don’t post their pricing.

The cost of Hold Messages, including voice recordings, ad scripting, background music and production, can vary greatly, from less than $2 a day at, to thousands of dollars a year. The bottom line is…how do you know you’re getting value for your money?

best quality message

Pay less for On-Hold! Best value for On-Hold recordings should include top audio quality AND affordable prices. The fact is, paying more money does not translate into a better product…it just means you’re dealing with someone trying to make ends meet serving just a few customers, or a company looking to increase their profit margins quickly.


The first question should be, “what do I get for my money and what exactly is an on hold message or program?”  Some vendors deem each (30-second) “spot” a message, whereas others include 6-10 spots with music interludes in 4 to 8-minute productions. Some programs offer only minor tweaks; others include fully-customized productions. Take the time to make sure you understand what’s included in your program.

business meeting

Custom On Hold Message pricing is usually based on how often your messages (or programs / productions) are updated throughout the year. How often should you update your messages? A couple of productions per year may be sufficient, or for a proactive marketing approach, your business may benefit from quarterly or even monthly updates.  It all depends on your audience, how frequently they call, and how often information about your products, services, industry news, or specials, changes during the year. It’s not complicated, but there is no one-size-fits-all solution.  A good salesperson will be able to help you choose the program that best suits your needs.

phone message

Affordable phone messages are available from!  Our prices are all-inclusive! For under $600.00 per year, you get 8-minue productions with professionally scripted custom ads and info messages, top quality voice talent, licensed music, dedicated customer service and skilled engineering. And, unless you use a VoIP phone system, you’ll need a professional “on hold” unit for the best sound quality and reliability.  That’s included too. Many vendors charge an extra fee for the unit, sometimes referred to as a “set-up” fee.  If you do use a VoIP service, we can supply the finished recordings in the format that delivers optimal sound quality for your system.

great on hold message experince

A great on-hold message can go a long way towards ensuring a positive caller experience, but it doesn’t have to break the bank!


  • Tony


Price is what you pay. Value is what you get.” – Warren Buffett