Why do you need licensed music for your hold line and what does it mean?
Did you ever wonder why you don’t usually hear Eminem, the Beatles, or even Patsy Cline while you wait on hold? The fact is, whenever music is played on-hold, the owner (or the successor) of that piece is entitled to royalties and performance fees. And, as you can imagine, famous musicians are entitled to a very large fee.
Then there’s the matter of royalties to everyone else involved in the creation and production of that music. So, music-for-on-hold is generally created by musicians who “have-yet-to-become-famous”. That doesn’t mean their works are not great; it also doesn’t mean they want to work for free though! … and there’s a copyright law to protect them.
In other words, if your business is playing music on the hold line, you have to contact the owner of that piece for licensing, royalties and a host of other fees for the rights to use it (and, no, buying the CD or paying for downloading it does not cover the rights to play it in public). Sound like a great big headache and a lot of cash?
Not when you subscribe to On-Hold Marketing! We take care of EVERYTHING! Simply choose a music piece from our extensive music library and relax knowing your music use is legal as long as your account is in good standing.
Entertaining your callers on-hold is paramount; ensuring your choices are legal is not only the right thing to do, but it can also save you lots of fines and penalties. Why not contact us today and let us provide an on-hold solution that works for you. And, we’re sure you’ll be pleased with the quote!
“The world’s most famous and popular language is music.” – Psy