After creating the perfect script to get your point across, it’s time to pick the music. Picking the right music to compliment that script is an important decision that’s sometimes overlooked.
When it comes to putting together the perfect On-Hold production, of course the script is always the first priority in getting your message to your callers. Music can either be the perfect finishing touch to a production, or a distraction that just overpowers the listener and causes them to tune out completely. And never think that substituting a radio station for a professional message saves your business money…a lost customer costs much more than a program from on-Hold Marketing.
I called my local emergency medical clinic to make an appointment. They put me on hold. The song playing was “Everybody Hurts” from REM. – “Cause Everybody hurts. So hold on. Hold on…”. – Irate caller
A couple of points to consider:
- Style– Light jazz is great for a high-end steakhouse or even a dental and medical clinic, but not ideal for a sports store or tech company that is trying to project a progressive image. Style sets the mood for your product or service, and the right mood can make the difference between an irritated caller or a caller who hears and retains your message.
- Pace-The Beats Per Minute (BPM) also can have a great effect on the mood of the listener and their perception of your business. A driving drumbeat could get a caller interested and excited about that new sports car, but could also make a caller annoyed and frustrated if they’ve been waiting on hold on a busy customer service line with an important question or complaint.
- Audience-Know your audience and make a choice to enhance their listening experience. If you are dealing with a group of callers of all different types, a selection that is pleasing and neutral is a great choice. If your demographic is more focused, find the music that speaks to that group. A banquet hall promoting bookings for the wedding season using elegant classical music, will project a sense of elegance and class befitting a new bride inquiring about a place for her perfect day. That same banquet hall will switch gears to high energy dance music for their New Year’s party promotions, to help tell party-goers that this is an event not to be missed.
Music is to the script as Martin was to Lewis, what ketchup is to fries, and sand is to the beach. Music is the perfect straight man, the under-rated partner, and the solid foundation to ensure the right footing.
If you are having trouble picking the right music for your production, you can visit our samples at www.onhold.on.ca/samples/. Or ask one of our script writers for some ideas. We would be glad to provide you with the perfect choice from our music library.
“If music be the food of love, play on.” – William Shakespeare