On-Hold Marketing Jargon – IVR


You most likely have encountered an IVR when calling a company. You might know it as that automatic voice that gives you options where you have to keep pressing buttons until you reach your destination.

IVR is an acronym for Interactive Voice Response.

This technology allows a computer to interact with humans through the use of DTMF tones input by a keypad or the use of voice.

Over the last 25 years or so, businesses have turned to using IVRs to help reduce cost. But a properly programmed IVR also to helps the caller reach their desired destination quicker. And, in many cases, it allows caller queries to be resolved without a live agent. You can even program a complex IVR system for mobile purchases, banking payments, services, retail orders, utilities, and travel information.

An IVR is the first thing most people interact with when calling your company. Think of it as a robotic secretary, like one of the robots from the cartoon The Jetsons that you used to watch when you were a kid. But, you want to make sure that your IVR is professional, not robotic. It should complement the branding of your business. And, above all, help direct your callers to the right department in a timely manner. 


On-Hold Marketing has over 33 years of experience working with IVR recordings.

We provide services to every size of business across a wide range of industries. We are happy to consult with you on the scripting, help you pick a voice that matches your company brand and format the production to ensure it plays correctly on your company’s phone system. 

Just contact us and will we be happy to give you more information, or, if your system offers the capability, we can get started on creating your professional sounding IVR today!

If you have missed out on our Jargon word series, you can check them out right here: On-hold Marketing Jargon – Remix & Re-read, On-hold Marketing Jargon – Continuous Loop, On-hold Marketing Jargon – VOIP, and On-hold Marketing Jargon – MOH.

One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.” – Elbert Hubbard


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We can help you add some professionalism to your auto-attendant system or better market your special offers to callers who are waiting on-hold.

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