On-Hold Marketing Jargon – MOH

sidebar-phoneLike many industries, the phone message industry has its own jargon words such as MOH. For someone who is unfamiliar with the industry, these terms can be very confusing. Since On-Hold Marketing is an industry leader, we feel it’s our duty to help everyone understand the terminology of our industry by writing a series of articles.

What does MOH mean? It’s simply an acronym for Music on Hold. This is a feature on most phone systems that allow you to play music or a custom message on your phone lines when you place a caller on hold.

Does your system have MOH capability?

How do you know if your phone system has this feature? Most phone systems do. You should be able to locate an audio jack labeled “MOH”. This is where you plug in the “patch cord” of an external audio playback unit. If you hear music or a beep when you’re place on-hold at your business….you have the MOH feature.

There are different kinds of audio sources that can be plugged into the jack. But make sure it’s legal! You could plug in a radio but copyright laws generally make this illegal. You can also find a music source (if you have the rights to use it). But the best option is a custom program where you can control content, music genre, voice talent and the length of the message. Choosing a professional company like On-Hold Marketing will ensure that the music you are using is legal.

MOHOn-Hold Marketing is just a phone call away. Let us help you traverse through the jungle of the phone message industry, from determining whether your phone system has a MOH feature, all the way to getting your custom MOH message playing on your hold lines. Feel free to contact us or call us toll-free at 888-466-4653 with your questions. We would love to hear from you.

If you have missed out on our Jargon word series, you can check them out right here: On-hold Marketing Jargon – IVR, On-hold Marketing Jargon – Continuous Loop, On-hold Marketing Jargon – VOIP, On-hold Marketing Jargon – Remix & Re-read, On-hold Marketing Jargon – MOH.

There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.”   – Charles Kettering


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