You have to agree that jingle marketing really does work. How many jingles can you name or sing at this very moment? Jingles work because they are catchy and easy to remember.
They can turn into earworms that bore holes deep into your brain…and last for decades. We thought now is a great time to revisit some classic jingles and get those earworms moving again.
Beware! You may catch yourself singing these for the rest of the day. You’re welcome!
Mentos “The Freshmaker” made its appearance in the ’90s with its catchy jingles and fun TV commercials that had people turning a bad day right around after popping a Mentos. The commercials even inspired a Foo Fighters music video.
Another jingle hit from the ’90s. This jingle just made sense because only oddball individuals eat a Kit Kat bar without breaking it into 4 pieces.
While the Green Giant has had many jingles over the last 50 years, the one thing that has stayed constant is the Green Giant ‘ho ho ho-ing’ in a very deep voice and a couple singing Green Giant.
Did you know that the Band-Aid jingle was written by Barry Manilow? You have to agree it is a catchy little tune, so much so that they haven’t changed the lyrics since the 1970s.
Cats have been singing about Meow mix since the 1970s. Most likely they are the pioneers of animals singing songs.
This upbeat jingle really got you moving in your seat. The commercials that went along with the jingle featured athletic people having a blast.
Doesn’t everyone want to be an Oscar Mayer wiener? It doesn’t matter the age, I think everyone knows this jingle off by heart.
Toy’s R Us
If you were a child of the 1980s, Toys R Us tried to teach us that we should never grow up, because it was more fun to be a Toys R Us kid.
Alka Seltzer’s jingle basically explains how to use the product and how it will make you feel better. Remember plop, plop, fizz, fizz?
I don’t think the slinky would have sold as well as it did, for as long as it has if it wasn’t for this very catchy jingle.
So, should you have a jingle for your business? The answer is yes.
– Jingles have proven they have lasting power.
– A well-executed jingle can even become part of the culture.
– A jingle can set your business apart from the competition.
– It’s a great way to show off your company’s personality.
If your business doesn’t have a jingle you might want to consider creating one. If you do have a jingle, On-Hold Marketing is more than happy to incorporate it into your next on-hold message! Just let us know.
“There was a period of time America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.” – Julianne Moore