English is Evolving, is Your On-Hold Message?


Since its origins around 400 BC, the English language has been constantly evolving with new words, which means that, what is in today, might be out tomorrow. Over the centuries many thousands of words were adopted through international trade, world exploration, and empire building. And, the evolution hasn’t stopped; both the Oxford English Dictionary and Merriam-Webster add hundreds of new words every year. One of the biggest influences on the English language today is the internet. The internet connects people from  every corner of the world and that results in shared culture, passions, and opinions. Take a look at some of the newer words that are prevalent in our communication today.

New Words

Buzzy: anything everyone can’t stop talking about.

On-Brand: conforming to the image or identity that a particular company seeks to associate with its products or services.

Screen Time: time spent using a device such as a computer, television, cell phone, or game console.

MacGyver: to construct, fix, or modify (something) in an improvised or inventive way.

Unplug: setting down your device and removing yourself from the online world.

Bundle: set (a set of commercial products or services) together at an all-inclusive price, typically with a discount.

Heart-Stopper: a shocking or thrilling occurrence or event.

Page View: the occurrence of an internet user visiting a particular page on a website.

Sprucing: the action or process of making something spruce, neat, or attractive.

Rage Quit: to abandon in a fit of frustration, especially after near success or abrupt failure following a significant investment of time and effort.

Businessman on the phone

Let us help you get with the times

The next time you want to spruce up your on-hold message, try to convey the on-brand image to your callers. MacGyvering a phone message from the mundane will create a buzz over your products. A revised message can inform your clients about the new bundle of services you have to offer.  Or, it might lure your customers to heart-stopper events that your company is involved with. Your hold message can tell your callers about your website, so that the next time they are having screen time, they will give you a page view. On the other hand, why not entice your clients to unplug and do a little off-line shopping at your company.  New words help you engage with your callers, so, keep your ears open for new terms popping up in your industry and let our writers add them to your on-hold message.

Don’t have a phone message from On-Hold Marketing? There is a good chance your callers are rage quitting the call due to silence or that annoying canned-music. Contact us now at www.onhold.on.ca/contact.  We’ll help you get started with a new way of marketing to your customers.


”Viewed freely, the English language is the accretion and growth of every dialect, race, and range of time, and is both the free and compacted composition of all.” – Walt Whitman






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