English is Evolving, is Your On-Hold Message?


Since its origins around 400 BC, the English language has been constantly evolving with new words. Over the centuries, many thousands of words were adopted through international trade, world exploration, and empire building. Nowadays, both the Oxford English Dictionary and Merriam-Webster add hundreds of new words every year. One of the biggest influences on our modern English language today is the internet. The internet can connect people from across the world, sharing their culture, loves, and opinions.

New Words

Buzzy: anything everyone can’t stop talking about.

On-Brand: conforming to the image or identity that a particular company seeks to associate with its products or services.

Screen Time: time spent using a device such as a computer, television, cell phone, or game console.

MacGyver: to construct, fix, or modify (something) in an improvised or inventive way.

Unplug: setting down your device and removing yourself from the online world.

Bundle: set (a set of commercial products or services) together at an all-inclusive price, typically with a discount.

Heart-Stopper: a shocking or thrilling occurrence or event.

Page View: the occurrence of an internet user visiting a particular page on a website.

Sprucing: the action or process of making something spruce, neat, or attractive.

Rage Quit: to abandon in a fit of frustration, especially after near success or abrupt failure following a significant investment of time and effort.

Businessman on the phone

The next time you want to spruce up your on-hold message, try to convey the on-brand image to your callers by MacGyvering a phone message that will create a buzz over your products, or inform your clients about the new bundle of services you have, or entice your customers to heart-stopper events that your company is involved with. Remember to tell your callers about your website, so the next time they are having screen time, they will give you a page view. Allure your clients to unplug and do a little off-line shopping at your company. So, keep in mind what new words or terms are popping up in your industry and feel free to add them to your on-hold message.

If you don’t have a phone message from On-Hold Marketing, there is a good chance your callers are rage quitting the call due to silence or bad canned-music. Contact us now at www.onhold.on.ca/contact to help you get started with a new way of marketing to your customers.


”Viewed freely, the English language is the accretion and growth of every dialect, race, and range of time, and is both the free and compacted composition of all.” – Walt Whitman






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 NOTE: On-Hold Marketing continues to be available for your phone system recording updates including COVID-19 messages. Read More