Are you in charge of the company e-newsletter? It’s the easiest method of communication and an extremely valuable and successful marketing tool for any business. It’s a way to not only brand a business but to also advertise your company’s new products, new ideas and events, and services to subscribers.
In order to make sure it gets read though, you might want to consider adding an unexpected element…audio! Many people have a serious mental block when it comes to reading articles – the easy solution… On-Hold Marketing audio clips. We’ll explain your product or services and the benefits of purchasing from your company (and not a competitor) with professional, engaging and effective voice recordings. Need help writing/editing? We can do that too!
Now everyone will look forward to receiving your newsletter
Don’t have a newsletter yet? Here are just a few reasons why your company should:
Give enough information to create awareness about what you are offering your customers but leave them wanting to learn more.
Advertise your brand
An extremely important marketing tool that differentiates your company from other businesses is making the best first impression of your products or services.
Provide content and traffic to your website
The content you put into your newsletter can be used and re-used to entice people to go to your website and to generate more traffic from search engines and social media.
Including valuable information regarding your product or services will not only help customers make better decisions, but it will also demonstrate your expertise and instill confidence in your brand.
Get more business from current clients
Let customers know about the other services you have to offer and why they would benefit from those services.
Repeat business from former clients
Stay in touch with clients; they used your services or bought your products once, so when they’re ready to re-order, your information will be right at their fingertips.
Word of mouth
A good newsletter will be passed along and shared with other people.
Time, and possibly money, will be required to put out a great newsletter, but the return on that investment can be substantial. If you want your business to grow, an engaging newsletter is one of the best marketing tools you can use! Let On-Hold Marketing help! Have a listen to our talented voiceover artists: www.onhold.on.ca/voice-demos. We’ll make your newsletters sound distinguished and professional. Contact us at www.onhold.on.ca/contact or give us a call: 1-888-466-4653 so we can get you started
“Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it.” – David Meerman Scott