Let’s face it. It is a digital world out there and a company’s online presence is a top priority today. You can work hard at building a user-friendly, authoritative, keyword-rich website but your ultimate online reputation is put in the hands of your customers and their reviews. It is estimated that 7 out of 10 consumers search for consumer reviews before they ever make a purchase. 72% of consumers only take buying action after reading a positive review. It has become second nature for buyers to look for reviews on businesses or products as the first step in their purchasing plan. Consumers trust reviews and expect to find them as part of their purchasing process. Online reviews are the modern-day word of mouth marketing. In just a few seconds a potential client can find people who have already purchased a product or service and hear about their experiences.
There are many other benefits for a business to have online customer reviews.
- They do not cost a dime!
- They help create your brand image.
- Transparency demonstrates credibility and gives consumers’ confidence.
- They are important for search engine rankings.
Respond to reviews
How you respond to a review is extremely important whether the review is positive or negative. Above all, never worry about someone posting a negative review. If your business has nothing but a collection of positive reviews this could be a red flag and users may actually become suspicious. Negative reviews are an opportunity for you to show the world how you manage conflict and solve problems. It is how you deal with these reviews that will set you apart from your competitors and allow you to show your brand personality. Consider it your chance to stand behind your commitment to quality and customer satisfaction.
An additional marketing benefit to online reviews is that they can carry over to your On-Hold message. Prospective customers that call your business who are at a critical point in their buying process could hear reviews and testimonials from your clients. By adding testimonials to your next On-Hold production you can create a “What people are saying” section that could be a very successful marketing tool for you. Written reviews are wonderful but audio testimonials are powerful. Consider adding testimonials to your next On-Hold production.
In the meantime, if you have recently enjoyed our service and have a moment, On-Hold Marketing would love for you to write a quick Google review for us. We appreciate your business, support, and feedback.
Thank you so much for taking the time to leave a review. We look forward to reading your comments.
“Courteous treatment will make a customer a walking advertisement.” – James Cash Penney