Branding is a term that is thrown around a lot these days. Simply put it is a process that involves creating a unique image in a customer’s mind. Branding strives to establish a presence in the market place that attracts and retains loyal clients. It is what helps us identify and differentiate a product or service from all the others. Since people absolutely love to talk about the brands they like, make sure your business is part of the conversation.
How do we fit in?
On-Hold Marketing will help you treat callers to a great on-hold experience. In fact, we specialize in audio branding. Think about when a customer calls your business. Your greeting is often the first impression of your company that a caller has…make sure it is done professionally. And, when you have to put your customer on hold, a custom On-Hold message is the ideal way for you to keep your caller informed and entertained. Include basic information, such as hours of operation, location, current sales promotions, contests, website or social media details.
A perfect mix of audio and music will have your on-hold caller perceive their waiting time to be a lot shorter than if they were just sitting there holding the phone receiver to their ear in complete silence. In fact, statistics prove that callers will wait on hold up to 70% longer when they hear an interesting professional On-Hold message. To keep your sound consistent use the same voice for your IVR or auto-attendant menus, voicemail messages, website, e-learning, powerpoint presentations or YouTube projects.
Our professional voice talent can provide a wide range of reads from friendly to upbeat to humorous. Our voice demos will let you pick out the perfect voice for your company. The choice is up to you. https://www.onhold.on.ca/samples/#voice
Picking out the right music for your audio branding is also an important decision. We offer many genres of music including Classical, Corporate, Easy Listening, International, Jazz, Country and Pop. Plus, we take care of the required legal licensing. https://www.onhold.on.ca/samples/#music
On-Hold marketing can help brand your voice whether you have one or multiple locations. Give us a call at 1-888-466-4653 and let us be part of your integrated marketing communications mix today.
“A brand is a voice and a product is a souvenir.” – Lisa Gansky