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Brand Marketing and How We Fit In

posted by Brenda Mullett in "On-Hold Marketing"
January 23, 2018
Brand Marketing

Branding is a term that is thrown around a lot these days.  Simply put it is a process that involves creating a unique image in a customer’s mind.  Branding strives to establish a presence in the market place that attracts and retains loyal clients. It is what helps us identify and differentiate a product or service from one another.  It really is the way your customers perceive you and people absolutely love to talk about the brands they like. At On-Hold Marketing we specialize in audio branding.  Think about when a customer calls a business.  That is often when the first impression of your company is formed in the mind of that caller. While your customer is placed on hold a custom On- Hold message is the ideal way for you to keep your caller informed and entertained. Fundamental information such as hours of operation, location, current sales promotions, contests, website or social media details can be included.  A perfect mix of audio and music will have your on hold caller perceive their waiting time to be a lot less than if they were just sitting there holding the phone receiver to their ear in complete silence. In fact, statistics prove that callers will wait on hold up to 70% longer when they hear an interesting professional On-Hold message. To keep your sound consistent use the same voice for your IVR or auto attendant menus, voicemail messages, website, e-learning, power point presentations or YouTube projects.

female announcer/singer

Our professional voice talent can provide a wide range of reads from friendly to upbeat to humorous. Our voice demos will let you pick out the perfect voice for your company. The choice is up to you.

http://www.onhold.on.ca/voice-demos/

colourful music notes

Picking out the right music for your audio branding is also an important decision. We offer many genres of music including Classical, Corporate, Easy Listening, International, Jazz, Country and Pop. Plus, we take care of the required legal licensing.

http://www.onhold.on.ca/music-demos/

On-Hold Marketing Logo

On-Hold marketing can help brand your voice whether you have one or multiple locations. Give us a call at 1-888-466-4653 and let us be part of your integrated marketing communications mix today.

  • Brenda

 

A brand is a voice and a product is a souvenir.” – Lisa Gansky