A Great On-Hold Message Saves Time and Money!
If you’ve been in the business for years, it can be easy to get stuck with old habits. We all know that a quality customer service experience paired with a reliable product/service is the road to repeat business. But now more than ever, how you make your customers feel is what really drives brand loyalty and generates positive reviews. One of the easiest solutions can be a great on-hold message. Not only does it save time and money for both your business and your customers, it is an efficient, easy and cost- effective way to give your customers an emotional connection with your company. Give On-Hold Marketing a try and give your business a boost.
“Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.” Harvard Business Review
What is a great on-hold message?
We all know that the power of the referral is invaluable. What are you doing to give callers an experience worth writing home about?
- Appreciate every call
An on-hold message is an opportunity to go above and beyond in a manner that your clients will appreciate. At On-Hold Marketing we write scripts that show you genuinely care, and feature information that your customers value. Our scripts toot your horn, but don’t oversell your business or promise unrealistic results. By setting reasonable expectations, you give yourself the opportunity to completely impress the client and put yourself in a position for repeat business.
- Present an up beat vibe:
Timely, efficient communication is always a key element in customer satisfaction. When everyone is busy focusing on getting work done, answering the phone professionally can fall by the wayside. As stressed out or overwhelmed as you may feel, it’s important to show a positive face to your clients. A great on-hold message can exude the energy and confidence that you want your clients to feel about your business. People enjoy being around enthusiasm and zeal. Your on-hold message will deliver that consistently.
- Educate the caller:
An on-hold message is your opportunity to share information that will help the client understand what you do. Educating your clients about your products and services will help them feel knowledgeable and in-the-loop. By confidently expressing your honest opinions, clients will respect your initiative and desire for excellence. The writers at On-Hold Marketing let your brand be their guide and your input the inspiration for a great on-hold message.
Save time and money for your clients
Building a strong relationship with your clients earns their trust. Once a client knows that you are dependable and can successfully offer products, services and solutions that meet their needs, they will be happy that they can save time and money by returning to your business. A great on-hold message gives them valuable information and the satisfaction that you care enough to provide them with a pleasant on-hold experience.
Save time and money for your business
Did you know that you can save time and money, and boost company moral with a great on-hold message? Your callers and your team will benefit from an on-hold message that answers those mundane question (like directions, special hours, information the caller should have on hand and more). Your team can now focus on the more specific questions. They will have the time to tailor the conversation to accommodate that particular client. In addition to earning respect and appreciation, this personal attention will elevate your brand and generate customer loyalty.
Building and maintaining strong client relationships is important for sustainable business growth. Give us a call at 1-888-4-ON-HOLD and let us show you how we can help.
Related Article: An Emotional Connection Matters More than Customer Satisfaction by Harvard Business Review