With over 1.8 billion users on Facebook alone, chances are, you not only have a Facebook account, but you’ve seen the ads on Facebook promoting businesses, services, products, and more. It is seldom you will find companies advertising only in print (newspapers, magazines, etc.)…companies are using every media resource possible to keep up with the always-changing, always-evolving world of advertising and marketing. Facebook is a popular source and here are 5 reasons why your business should be using Facebook:
As mentioned above, 1.8 billion people use Facebook to connect with family and friends, and to discover things that matter…so your chance of “being seen” online is high. You can also find new customers and build long relationships with them.
After the initial registration, you can start posting right away! Post info about your company’s history, current specials and promos, upcoming contests and giveaways, and so much more. The options are endless and unlike Twitter, you don’t have a maximum character count!
Your followers have the opportunity to comment and even share your posts with their friends and family – which also drives up your online presence. But you can also communicate with them directly by replying to their comments and using Facebook’s messenger app – their instant-messaging system! That way you can answer any questions or address any concerns privately and of course, instantly!
Through Facebook’s “Page Insights” tab, you can get detailed reporting on how people are connecting with your page. This includes: how many people your posts reached and how many have engaged with your posts; the number of people who called your company from your page; the number of times you responded, as well as your average response time; the amount of check-ins people made to your business; and more!
Sure, you may need to be a bit more on the creative/tech-savvy side…but as far as creating a Facebook page for your company? Yup, it’s free! And, if you need that creative/tech-savvy team to help you advertise your company and everything your business has to offer…well, that’s where our OHM Social Solutions team comes in. Our professional writers and social media experts are experienced in raising awareness, driving demand, boosting sales, and promoting your business in on-trend fashion. Get to know everything we can do for you today by visiting: http://www.onhold.on.ca/social and let us help your business really get noticed.
“The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” – Mark Zuckerberg