If you offer more than golf…let your callers know!
Your On-Hold message is the perfect opportunity to showcase all the wonderful features your club has to offer that are over and above your fabulous greens! While golfers are waiting on-hold to book their tee times, your script should definitely talk about the standards. You always want to mention your opening date, hours and how they can book their tee time for that round of the year. Here are 5 marketing ideas that your On-Hold message could convey so your guests know that you are not just a fairway, nice greens, and flags, but that you offer a whole lot more at your course!
1 – Your Great Facilities
Do you have the perfect setting or backdrop for a memorable wedding and reception? Are your staff experts at hosting a shower, retirement party, milestone birthday or anniversary? Does the view from one of your meeting rooms perfectly compliment the atmosphere of an important corporate gathering? Our scriptwriters can craft the perfect paragraph for your On-Hold production. Let callers know that they should take a tour and then book early to get the perfect date.
2 – Food
No event is complete without a fantastic meal. Let callers know that your signature restaurant has the best wings for miles around. Maybe your clubhouse has a fantastic appetizer and drink specials every Tuesday. Tell inquiring guests about how your executive chef will delight them with their gourmet seasonal dishes and unique cuisine. And, nothing beats a great Sunday brunch at “the club”! Give us the ingredients to craft great content for your On-Hold production to let callers know what’s “on the menu” at your course.
3 – Events and Tournaments
Your On-Hold script is a great way to let callers know that you have successfully hosted thousands of tournament rounds. It can also let them know that your tournament co-coordinator is an expert at making your event perfect in every way. Do you offer different courses that can cater to different tournament levels? Recommend the perfect 18 holes at your course that will accommodate a corporate tournament or be the best for a father/son holiday tourney. We can help craft the ideal paragraph that will entice your callers to start to plan their perfect event.
4 – Awards and Accolades
Brag a little, you’ve earned it! Was your course designed by a renowned Canadian architect? Will your Golf Pro’s career and pedigree make your callers raise an eyebrow and say “wow”!? Has your signature restaurant been rated 5 stars or better by an industry magazine or travel group? Are you consistently ranked at the top of Canadian Golf Courses? Let your callers know why you rise above the average, and that’s why they should be booking a tee time or event confidently at your course!
5 – Online Services
Web access is, as a rule, not too far from any phone. This is the perfect time to inform a caller that they can book a tee time or a dining reservation online for their convenience. Not only will this drive more traffic to your website, but it will also let people get more familiar with the club and what you offer. Can gift cards be purchased on your website? This is a great time to let someone calling in, know so they can purchase the perfect Father’s Day gift online. It’s also the perfect opportunity to send guests to your social media accounts and urge them to like and follow your course on Pinterest or Facebook. After all, your On-Hold message is there to inform and interact with your existing marketing tools, to give your caller the best service experience you can offer.
Let us create an entertaining (and profitable) On-Hold message for your Club and Course. The On-Hold Marketing scriptwriters are always ready to answer any questions and to help you in any way they can. Our skilled staff can expertly craft exactly what you want to suit your needs. www.onhold.on.ca
“It’s a good sportsmanship to not pick up lost golf balls while they are still rolling.” – Mark Twain