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5 Essentials for Your Golf Course On-Hold Message

posted by Tony Asta in "Tips & Info"
February 27, 2018

…That isn’t about Golf! (Well…sort of…)


Spring is just around the corner, and that means Golf Season! When getting that first On-Hold message all set up for your club to let all the potential golfers know you are full steam ahead for the season, there are always the standards.  You always want to mention your opening date, hours and how they can book the always precious first round of the year tee time. Those are the standards for a reason, but what next?  Here are 5 essentials to utilize your On-Hold spring message and let all your guests know that you are not just a fairway, nice greens and flags, and that you offer a whole lot more at your course!

Golf Facilities

1 – Your Great Facilities

Do you have the perfect setting or backdrop for a memorable wedding and reception? Are your staff experts at hosting a shower, retirement party, milestone birthday or anniversary? Does the view from one of your meeting rooms perfectly compliment the atmosphere of an important corporate gathering? Our scriptwriters can craft the perfect paragraph for your On-Hold production to let callers know that they should take a tour and then book early to get the perfect date.

Grilled Salmon

2 – Food

No event is complete without a fantastic meal.  Let callers know that your signature restaurant has the best wings for miles around.  Maybe your clubhouse has a fantastic appetizer and drink special every Tuesday. Tell inquiring guests about how your executive chef will delight them with their gourmet seasonal dishes and unique cuisine. As well, nothing beats a great Sunday brunch at “the club”! Give us the ingredients to craft great content for your On-Hold production to let callers know what’s “on the menu” at your course.

Events & Tournment annoucement

3 – Events and Tournaments

Your On-Hold script is a great way to let callers know that you have successfully hosted thousands of tournament rounds, and your tournament co-coordinator is an expert at making a tournament perfect in every way.  Do you offer different courses that can cater to different tournament levels? Recommend the perfect 18 holes at your course, that will accommodate a corporate tournament or be the best for a father/son holiday tourney. We can help craft the ideal paragraph that will entice your callers to start to plan their perfect event.

Golf Awards

4 – Awards and Accolades

Brag a little, you’ve earned it! Was your course designed by a renowned Canadian architect? Will your Golf Pro’s career and pedigree make your callers raise an eyebrow and say “wow”!?  Has your signature restaurant been rated 5 stars or better by an industry magazine or travel group? Are you consistently ranked at the top of Canadian Golf Courses?

Let your callers know why you rise above the average, and that’s why they should be booking a tee time or event confidently at your course! 

online services

5 – Online Services

Web access is, as a rule, not too far from any phone. This is the perfect time to inform a caller that they can book a tee time or a dining reservation online for their convenience. Not only will this drive more traffic to your website, it will let people get more familiar with the club and what you offer.  Can gift cards be purchased on your website? This is a great time to let someone calling in know so they can purchase the perfect Father’s Day gift online. As well, this is a great opportunity to send guests to your social media accounts and urge them to like and follow your course on Pinterest or Facebook.  After all, your On-Hold message is there to inform and interact with your existing marketing tools, to give your caller the best service experience you can offer.

On-Hold Marketing Logo

If you have any questions about creating your new On-Hold message for your Club and Course, the On-Hold Marketing  scriptwriters are always ready to help you in any way they can to create exactly what you want to suit your needs.


 – Tony


It’s a good sportsmanship to not pick up lost golf balls while they are still rolling.” – Mark Twain