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5 Benefits of Using Social Media for Your Business

posted by Brenda Mullett in "Tips & Info"
August 3, 2016
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Social media networks are valuable marketing tools for businesses of any size. Whether your interests are in building community, promoting your brand or sharing your story, social media can help you reach your target audience. Social media allows your business to connect with people and take part in conversations you may otherwise have never found. If your business is not on social media, it should be. It is time to jump on board and enjoy the many benefits including:

  1. Increased Web Traffic

By including a link to your website in your social profiles people are directed right to your website. Also, social media channels are a fantastic way to promote the content on your website including promotions and your blogs.

  1. Social Media Profiles Rank

Social profiles can influence the content of search results. Next time you are online searching notice how social media profiles rank in the top results for many brand names.

  1. Share Content Fast

Sharing content has never been so fast. No more waiting for flyers to arrive to customers in the mail. Social channels allow businesses to keep their clients immediately up to date with company announcements, promotions and other important information.

  1. Social Media Channels are Search Engines

People are not just searching on Google and Bing to find information on businesses. Your potential customers are using social media channels to find what they are looking for. People are turning to social platforms including Facebook and Twitter to do a quick search and research what kind of presence your business has on Social Media. If your business is not there then you have just lost out on acquiring a new client.

  1. Create and Grow Relationships with your Customers

Social media plays an important role in really connecting with your customers. The dialogue that takes place on social channels between businesses and their customers could never be replicated using traditional advertising. This conversation humanizes a company. Plus, how your business is perceived online really does influence buyer behavior.


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On-Hold Marketing is excited to launch our new division, OHM Social Solutions.

Is your time limited to efficiently manage your social profiles? We are waiting to provide your business with fresh content for posts on Twitter, Facebook, Google Plus and LinkedIn.  Not up and running on social media already? No problem. We would be happy to set up your platform(s) and get you started. Over 2 billion people have active social media accounts and studies show that 70% of people are more likely to buy from brands they follow on social media. It’s time to get social!


“A brand is no longer what we tell the customer it is – it is what customers tell each other it is.” – Scott Cook


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