Use Your Hold Line as a Marketing Tool! Chances are there is an under-used marketing tool sitting right on your desk. Impossible you say? How about your telephone! Everyone …
Chances are there is an under-used marketing tool sitting right on your desk. Impossible you say? How about your telephone! Everyone knows that call handling is a crucial part of managing customer relationships, so why not eliminate the dreaded beep or silence on your hold button and treat your callers to a customer experience that generates brand recognition and customer loyalty.
Very often the telephone’s potential is overlooked and callers are left dangling on-hold, annoyed and wondering whether they should just hang up and go elsewhere.
Invest just a tiny fraction of your marketing budget to make a huge difference in caller satisfaction with a professionally recorded message and music program. The process is not complicated, expensive or time consuming when you work with On-Hold Marketing’s experienced team of professionals. The set-up is simple and the benefits can be far reaching.
Not sure what you would put in that message?
By providing help or information callers need, hold time will seem shorter, they’ll have answers to mundane questions, and most importantly they will feel like your business cares about their time. Happy callers make loyal customers, generating repeat business and positive recommendations on social media and throughout their network.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne