Last Monday I was driving along without a care in the world approaching a set of stoplights; I hit my brakes and there it was, that awful squealing noise. So much for my weekend getaway…time to have the brakes done!
I called into the nearest car dealership to book an appointment and, of course, I was put on-hold. I just sighed…here we go waiting on hold in silence, listening to the beep, those boring few bars of music over and over or static on the radio. To my surprise, I was listening to some pleasant relaxing music and being informed of some specials this car dealership was having. An oil, lube and filter deal was being promoted while I was waiting on the line. I did need an oil change very soon. So, why not book that too while my car was already in the shop!
The dealership seemed to be very busy so I was on hold long enough to also hear of the new cars they were advertising. Wow, the vehicles they were promoting sounded amazing. Hold on, I thought…I should look at trading my car in for a brand new SUV while there’s 0% financing. This was a great opportunity to upgrade my car with no interest payments for 5 years.
The service hours mentioned on hold were very accommodating to their customers – I didn’t realize I could bring my car in the evenings and even Saturdays. Plus, they have a shuttle service that would drive me to work when I dropped my car off in the morning and pick me up again to get my car once the service is done. If I had not been put on hold, I would not have known any of that. It’s really made up my mind that I should become a loyal customer.
I got to and from work that day with ease…thanks to the dealership’s shuttle service.
Guess what else…….I also bought that new SUV!!
As it turns out being put on hold ended up benefiting me as well as the dealership.
On-Hold Marketing can get those benefits working for you in no time. Contact us at www.onhold.on.ca/contact for a quote and an audio sample.
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford