On-Hold Facts & Figures

Marketing to Customers While They’re On Hold

Turning on-hold time into productive marketing time is a great bang for your buck and one of the smartest business decisions you can make, whether you own a small family business or are part of a large corporation!

“We don’t place callers on-hold.”
“Our hold times are short.”
“We transfer callers into voice mail.”

Even one hang-up per day can cost your business thousands of dollars per year!

Hold Time Generates Sales

No one wants to put callers on hold; after all, you’ve just spent precious marketing dollars getting that person to call! In fact, almost 70% of business calls are placed on hold. (Don’t forget that the time spent transferring from a receptionist or auto attendant, to an extension or voicemail, counts as on-hold time, too). A few seconds, or a few minutes, it’s all precious time in which to ensure your caller remains on the line, interested in your business.

Which Package is Best?

Which package should you choose?  It depends on the nature of your business. For example, it is important to change your message more often if you have a high rate of repeat callers, have frequently changing information, or run regular promotions.

Our all-inclusive packages allow you to change as much or as little of your production as you wish, whenever you wish, up to your subscription limit.  There’s nothing else to buy! Frequent up-dates, or simple music and talent changes to keep your productions fresh and current are the key to successful on-hold marketing.

Statistics

Still not convinced? Studies show that On-Hold Marketing works:

  • Most callers placed on “silent hold” estimated their on hold time to be more than double the actual time.
  • Most callers preferred on hold messages versus silence.
  • Almost half of first-time callers who hang up do not call back.
  • According to industry statistics, 70% of all business calls are placed on hold for an average of 43 to 60 seconds – that’s hundreds of hours of valuable advertising time each year.
  • Take advantage of hold line advertising potential – just 43 seconds is almost a full radio commercial – make it yours!
  • Advertising budgets are almost exclusively geared towards enticing potential customers to call their businesses. Make sure the experience is professional.
  • Businesses experience an increase in requests for additional products and services mentioned on hold.

Why Choose On-Hold?

Once you consider the alternatives, you’ll be convinced that On-Hold Marketing is a sound solution! Improve the quality of your customer’s telephone experience! And, take advantage of a valuable marketing opportunity at the same time. Choose On-Hold Marketing.

What do customers listen to while they’re waiting on hold?  Are you taking advantage of the full potential of your hold line?  Let us tailor a program to meet your needs.