How do messages on-hold benefit my bottom line?

Callers hear about your company while they wait on hold

Turn on-hold time into marketing time! Let your caller know you appreciate their call and that you’ll be right with them to answer their question rather than putting them into voicemail. While they’re holding, let them know about your products, services, promotions or industry information. It’s a smart and cost effective business decision, whether you’re a small family business or a large corporation!

 Marketing on-hold creates a positive caller experience.

If the atmosphere is great, do you stay longer? Customers judge your company based on their contact experiences…in person AND on the phone! You’d never allow an awkward moment of silence in a business meeting – why treat your caller any differently? Let On-Hold Marketing help you create a pleasant greeting, an efficient menu tree and professionally recorded messages to entertain them when you have to put them on hold.

 Sounding professional boosts sales

No-one has time to waste time! Those first seconds (or several minutes) are critical to your callers’ perception of your company – and in business, perception is reality! It’s a fact – when callers are treated to an informative, pleasant greeting while on hold, they’re more likely to feel reassured they’ve called a company that can meet their needs with an effective solution.

 A professional on-hold system reduces costly hang-ups

Give your callers something interesting to listen to and they’ll stay! Let them know their business is important. Feed their curiosity. They’ll hold much longer and be less frustrated. Custom on-hold messaging and music is proven to reduce hang-ups by two-thirds!

 Reinforce ad campaigns, cross-sell and up-sell with on-hold

You’ve trained your staff to “cross-sell” and “up-sell” — why not let your hold line back them up? Market your products and services to existing customers at a fraction of the cost of other advertising media. On hold messages will increase callers’ requests for information about specific products or services mentioned while on hold! Contact us today; you could be on your way to increased sales as early as tomorrow!

 Messages on hold are a target-marketing solution

With an On-Hold Marketing program, your message — and only your message — plays directly to an audience already motivated to learn more about your company. When you market to your callers, we make sure your scripts talk to them, the music reflects your business model and the information engages them so they’re still on the line when you pick it up.